NO FRANCHISE AFFILIATION
Big mechanic franchises have big overheads like expensive advertising campaigns, shop fit-outs and franchise fees so you'll need big pockets if you want to take your car there. A well-known brand is by no means a guarantee that you'll get looked after either. It all comes down to the integrity of the owner.
MANUFACTURER RECOMMENDED PARTS
Manufacturer recommended parts means that the parts that I fit are covered by the original manufactures warranty. They're of the same quality and specifications.
EUROPEAN CAR SPECIALIST
They can be notoriously difficult to diagnose issues on but not if you know them like I do. Most mechanics aren't familiar with European cars and some won't even touch them! The cost of a lengthy diagnosis is usually passed on to the customer. I worked as a mechanic in the UK for years and I love working on them.